I realized that I haven't revealed anything about myself, so here's a quick spiel. : )
I'm from Alameda, California, and I'll be graduating from Cal in May '08 with a degree in sociology. I enjoy most of my sociology classes, and I think the field of study is very interesting, but as of late, my career interests have not been aligned with my major.
So earlier this year, I decided to apply to the BASE program, because I thought I would want to get some kind of marketing job after graduation, work for a few years, and then apply to an MBA program. I was hoping that BASE would help me learn whether my interest in business is real, and what kinds of jobs are available to me. I'm happy to say that after two weeks of the program, my sights are still set on a business career track. I'm also learning that there's a lot more to marketing than I thought...
Last week, Matthew Cross, who worked in brand consulting at Landor and Interbrand (big names in the business, btw) and is currently Marketing Director for Pasta Pomodoro came to speak in our marketing class. His presentation on branding and package design got me hooked! Although I'm not particularly artistically-inclined nor extremely creative, I believe that there's a place for me somewhere in brand consulting--and I'm determined to find it.I'm from Alameda, California, and I'll be graduating from Cal in May '08 with a degree in sociology. I enjoy most of my sociology classes, and I think the field of study is very interesting, but as of late, my career interests have not been aligned with my major.
So earlier this year, I decided to apply to the BASE program, because I thought I would want to get some kind of marketing job after graduation, work for a few years, and then apply to an MBA program. I was hoping that BASE would help me learn whether my interest in business is real, and what kinds of jobs are available to me. I'm happy to say that after two weeks of the program, my sights are still set on a business career track. I'm also learning that there's a lot more to marketing than I thought...
Week Three: Our busiest week yet
This week makes the word "intensive" in the description of BASE feel oh-so-real:
Monday: take-home marketing midterm exam due Tuesday
Wednesday: OB midterm & accounting problems due
Thursday: marketing case assignment due & accounting quiz
Friday: Mervyn's company visit!
On Wednesday, I'm also going to visit Deloitte. in SF with Esmi, Evan and Oscar--my OB project teammates. We chose to study a Deloitte team for our term project, so we're probably going to spend a few hours there interviewing and observing a few people.
